How to get More Streams on Spotify

First, of all, the information I am about to share is a little dated and not as effective as it was pre-pandemic, but that doesn’t make it any less useful.

But a little background first, I started promoting music back in 2018 for a producer out of Nashville, Paul David, and the various artists he was producing at the time. I didn’t really know what I was doing at first, but through reading and research, and painful trial and error and money spent, we figured out how to trigger Spotify algorithms in order to get the artists we were working with on to the big Spotify owned playlists.

If anybody reading this has been lucky to be added to one of those playlists, you know how great that is; it literally can translate to almost 5,000 or more streams per day while you’re on those playlists. Now if your track does well, that can actually end up causing your track to be added to more playlists, and even bigger Spotify owned playlists, which of course translates to more streams.

So back in the day, all you had to do really, was get about 5,000 organic streams in a week from your release date to trigger those Spotify algorithms to land on their smaller algorithmic playlists.

Our two main tools for producing those organic streams were using a service called, “Playlist Push”, and being lucky enough to get featured on a YouTube Channel that had a large amount of “real” subscribers.

Getting onto playlist push wasn’t hard, but it was and is rather pricey. For those who don’t know what that is or what they do; playlist push is a service that will pitch your song to their group of playlist curators, but for a fee. Pre-pandemic you could pay around 185$ to 200$ minimum for them to pitch your song. Nowadays, the lowest they will allow is 285$ and the max can get into the thousands of dollars. A campaign at the min dollar amount, can produce around about 50,000 or more streams in a month. Haven’t tried the maximum options, so not sure how many streams or playlists you can get onto from that, but I am sure it’s a lot more.

The only downside about using that the playlist push is that pretty much once the campaign is over, the streams die down to almost nothing, and the reality is that if you’re looking for a return on your investment, you more than likely will not see one for the simple fact that you would have to get about 1million streams on Spotify to even make around $3,000 to $4,000. So in reality it’s a crap shoot. If you do happen to trigger the algorithm and then land on more and more playlists, it is a likely possibility of hitting a stream count that will recoup your investment you made, but there is a thin chance of that happening, especially nowadays.

Around the beginning of 2021, Spotify changed its algorithms so the above strategy doesn’t work like clockwork like it used to. I had a few artists that I worked with in 2021 and we got them 20,000 streams in just 1 week and it didn’t trigger the Spotify algorithms for them to land on any Spotify playlists that’s why the second piece of this strategy is super important.

Getting your music on to a YouTube Channel that has a large number of subscribers who actually engage with the channel will lead to actual organic streams from people who could potentially turn into real fans, consistently streaming your music, sharing your music, etc. This one is a tougher one to accomplish and there are various strategies that I have used to get music onto big YouTube Channels, but it’s a crapshoot too, in that you might spend a lot of effort and money into making this happen, but nada, just crickets.

Here are a few ways of finding and submitting to YouTube channels. First, a sure way to know that the channel will actually listen to your music and respond is through using a service like Submithub. Just filter the outlets by YouTube channels and submit to the ones you think your music would be a good fit for and within 48 hours you will find out if any of them are willing to feature your song. This can yield some pretty fantastic results. I got one artist onto Mr.Shades YouTube Channel through Submithub and that produced more than 80,000 views on YouTube in a couple of days, and then within like a week from that, the artists’ song made it onto a Spotify Owned playlist, generating about 5,000 streams a day while it was on there.

The second way, which is much harder, downright frustrating, and time consuming, is to search YouTube for channels that feature your kind of music and who actually have either their socials or contact information in the about section of their YouTube Channel. I would recommend, either searching for YouTube channels in your genre, or that make lyric videos for your genre, or that feature new music in that genre, and then just reaching out to them via email and socials and asking them if they would take the time to listen your track and consider it for their channel. 90% of the time you won’t get a response but every once in a while you will. That same artist that got featured on Mr.Shades, I was able to get her into another YouTube channel via this method that ended up getting her around 500,000 views on YouTube within a month.

One additional way of searching for and submitting to YouTube channels is just using good old google to search for YouTube channels in your genre or style that you can submit your music too. There are usually blog posts that will have links to those YouTube channels contacts, etc.

Lastly, you can also purchase lists of YouTube channels from Micco, Kristen Mirelle, the Indie Bible etc. The only thing about purchasing lists is that usually only about 50% or more of the contact information turns out to be good. What I mean is that a lot of these outlets come and go, so it’s very easy for the contact info you gain today to go obsolete tomorrow. The lists are just another way of finding contact info, so I don’t knock them, but they can be equally as frustrating as just searching for those YouTube channels yourself, when an email comes back undeliverable or the website no longer exists, etc.

So those are the two main strategies that we used, but there a lot of smaller ones that you can use to increase your streams, but they are time consuming and do not produce quite the results that these two strategies yield. If you do want to know about those other strategies, send me an email at phonix@iamdjphonix.com or hit me up on one of my socials.

Thanks again for reading! Hope it was helpful and good luck in producing great music and getting it play-listed and streamed!

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